Hello, I’m Ada -

Strategic E-Commerce & Marketing Director

With over a decade of hands-on technical expertise with CPG brands and a big-picture vision. From replatforming and scaling DTC brands to optimizing Amazon listings and paid media, I transform digital channels into revenue engines and engaging brand experiences.

My Approach

Holistic E-Commerce

From P&L management, site creation, and marketing automation, I’ve owned the entire digital funnel and led digital transformation for organizations of all sizes.

Proven Results

I’m laser-focused on results that matter across the funnel - not just ROAS. From AOV to XYZ, I sift through mountains of data to pinpoint exactly which levers drive measurable success.

Collaborative Leadership

Digital execution requires teamwork, resulting from an empathetic approach to empower internal and external teams that fosters innovation and shared accountability.

Over a Decade of Experience in CPG, from Start-Ups to Legacy Brands

  • No7 Beauty Company

    Director of E-Commerce

    - Improved P&L profitability by 50%

    - Amazon launch and global keyword/content strategy for new products

    - Increased traffic by 30%

    - Grew LTV by 15%

    - Led omni performance media to improve ROAS by 3x

  • Josh Cellars

    Sr. Brand Manager - Digital

    - Grew e-commerce sales by 90%

    - Rebranded and re-platformed DTC, resulting in 30% CVR increase

    - 2x growth in CRM

    - Achieved 10x ROAS across retail media

    - Doubled subscriptions and Loyalty

    - Enterprise Digital Transformation strategy

  • Three Little Pigs

    Marketing Director

    - 360 marketing and product innovation (+20 new products)

    - Led holistic rebrand & DTC

    - Increased ecommerce profitability by 15%

  • Village Gourmet

    Marketing Director

    - 360 marketing for 5 CPG food brands

    - Key initial hire, building a team of 7 marketers and specialists

    - Grew e-commerce revenues by 4x

    - Led 4 site redesigns

    - B2B2C and B2C marketing

    - Strategic partnerships (MLB, NCAA, HelloFresh) resulting in 6x ROI

  • The Flex Company

    Director of E-Commerce

    - Increased AOV by 15%

    - Boosted DTC revenue by 14%

    - Launched new custom products

  • Champagne Laurent-Perrier

    Brand Management

    - PR & Influencer management

    - National media buy

    - Developed custom microsite

Services

  • Commercial strategy, P&L management, DTC, Omnichannel, Amazon

  • Paid media, lead generation, acquisition & retention

  • Site redesigns, replatforming, custom solutions, and marketing technology for startups and enterprise across a variety of platforms.

  • Innovative solutions for Influencer, UGC, owned media, and retail.