Design and build of Three Little Pigs’ new website
E-Commerce, Shopify, SEO, Creative Design, Branding, Copywriting
The Challenge: the brand was using an out of date CMS and patching through Shopify sales via the Shopify buy button.
Homepage:
Top of funnel: unable to track conversions, making it impossible to accurately run social media ads and run prospecting ads
Missing headers, broken links, difficult to update CMS in order to improve organic SEO
Mid funnel: missing lead generation fields on contact page or via a pop up (and the back-end was unable to integrate with our email marketing platform)
End funnel conversions: missing CTA or product information on homepage
Product Pages:
Missing product prices
Missing CTA
Missing cart icon
Missing content
The CMS was geared towards static websites and developer-focused, presenting the following additional challenges:
Time and labor-intensive to add products, create promotions, update metadata, perform customer service, track orders.
Impossible to create bundled products in order to increase average order value
Updates to our Shopify site were not connected to our CMS, meaning we couldn’t communicate low/missing inventory, update sale prices, or create dynamic product collections.
The out of date CMS made it labor-intensive and expensive to scale, and with a small, in-house team we needed a solution where we could handle updates internally but with developer integrations for added customization as we scaled our direct sales.
Solution: migrate entirely to Shopify optimized for e-commerce, direct sales, and brand discoverability
We needed to walk the line between making it easy for our core customers to order (many of whom were still used to calling our corporate office to place orders on the phone), attracting new consumers, and driving conversions. After creating a 1:1 duplication of our existing 3pigs.com storefront on a Shopify page via shop.3pigs.com so we could track conversions and generate sales during the build, I drafted an RFP and scoped out the project to UK-based digital agency Series Eight.
What’s new?
We went through a major facelift of the website: mobile-responsive storefront with clear CTA, custom illustrations, new copy, interactive features, cross-selling and up-selling features, integrations with external SaaS vendors and internal inventory management platform.
E-commerce first
The site features dynamic promotion cards that can communicate sales, featured products, and more.
Our new Charcuterie Bundle collection can be updated or created based upon product availability, season, or to push extra inventory.
Educational content
The first phase of our SEO project was to build up our recipe content and educational information about charcuterie.
