Education

  • Vanderbilt University, B.A., Sociology & French
  • Wine & Spirits Educational Trust, Level 2 with Distinction

Skills

  • Social Media & Influencer Marketing

  • E-Commerce Growth & Strategy (Shopify, DTC, Amazon)

  • Conversion Rate Optimization (A/B Testing, UX/UI, Heatmaps)

  • Subscription & Retention Marketing (Email, SMS, Loyalty)

  • Performance Marketing (Google, Meta, OTT, Retargeting, SEO)

  • MarTech & Data Analytics (GA4, Klaviyo, ContentSquare, AB Tasty)

  • Site Management & UX (Landing Pages, Personalization, Bundling)

Languages

  • English
  • French (Advanced professional proficiency)

 

Experience

The Flex Company, Director of E-Commerce

No7 Beauty Company, Director, Digital Acceleration and E-Commerce

Leads the strategic planning and execution of e-commerce and performance marketing for No7 Beauty and Soap & Glory brands on DTC, retail, and pureplay. Manages acquisition and retention efforts, KPIs, and reporting with commercial responsibility for No7 US sales. Works with Global No7 Digital Acceleration and Enablement teams to strategize and deliver upon 3-5 year strategic plans and yearly sales targets.

Deutsch Family Wine & Spirits, Senior Brand Manager, Josh Cellars & Portfolio Digital

Supported Josh Cellars and reported to digital steering committee during organization’s digital transformation. Ensured performance of Josh Cellars online, including partnering with communications team on national campaigns. Led and directed email marketing and acquisition efforts. Owned company website and content calendar across all digital touchpoints. Advised on best practices and collaborated with IT to execute digital strategy.

Village Gourmet LLC, Marketing Director

Marketing direction and brand strategy for Village Gourmet, a premium authentic branded protein and snacking platform comprising of five established brands and manufacturers with 5 production facilities across the US and sales across North America. Reported to CEO and directed a team of six.

Champagne Laurent-Perrier, Associate Brand Manager

Branding and communications for the largest independently-owned Champagne brand in the US. Main projects included:

  • Managed a series of +30 retail tastings with regional sales team across the US.

  • Digital media (Google, Facebook) and traditional print advertising (FT, WSJ, The Economist)

  • Managed PR agency, social media, content production, and Influencer activations

UpSpring PR, Content Manager

Launched UpSpring Digital, working with clients in interior design and home décor. Acted as digital client lead for 4+ clients at any given time. Relevant experience includes content production and e-commerce strategy, influencer partnerships, social strategy, and digital advertising (Google, Facebook).

Sopexa USA, Digital Manager

  • Helped create Sopexa USA's in-house digital and social media team, leading social media strategy & implementation, community management, and content production.

  • Managed Sopexa USA’s CRM of ~20K trade contacts and managed deployment of email campaigns using Oracle Eloqua.

Ashurst LLP, Business Development Assistant

RFP development, marketing collateral creation, events, trade shows, and B2B marketing for one of Britain’s top law firms. Worked alongside senior partners to draft RFP responses to deals worth +$1B in the Financial and Infrastructure practices.