All-New Joshcellars.com
E-Commerce, UX/UI, Branding, Copywriting
Date: March 2023 - September 2023
Role: Project Lead
Joshcellars.com needed to be updated with the brand’s all-new Brand World, and was primed for an overall site upgrade. Revamping the site would enable Josh to upgrade the site back end and implement major UX enhancements, in line with the average brand website lifecycle.
2019
2020
The Future
Key Objectives
Mobile-first design
Improved UX
Amplification of subscription services
Lead generation
Drive awareness for new Brand World
The Challenge
The old website was carried over from 2019 - before DTC wine sales exploded during the pandemic and Josh Cellars digital footprint expanded. Moreover, the outdated desktop-first design was missing some key mobile UX features that presented opportunities in a revamp to improve the shopping experience for 80% of visitors.
Crucially, a redesign would enable Josh Cellars to update their e-commerce platform and CMS, allowing for new tools and processes to enable new efficiencies in digital marketing and overall greatly improve the shopping experience.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.