Wines of Provence Content Strategy & Production

Social Media, Content, Production

Vins de Provence had retained Sopexa USA to lead its social media presence, including social strategy and production. As the lead social media manager, I presented a social media and content strategy around the organization’s youthful rebrand leveraging the dominance of Provence rosé in the market. At the time, rosé wine was still a nascent category and had just recently reached the mainstream; the organization sought to reach more casual Millennial consumers without alienating the trade or losing their premium positioning.

We built out their “Drink Pink” campaign with a #soprovence #drinkpink content campaign meant to convey a more bubbly side of the drink with simple lifestyle content.

Photographer: Nick Rouke